

Current Edition >> Archives Section >> SMME Information >> October 2001
Since the promotion of the SMME sector is official governmental policy, all possible national departments have been instructed to create a SMME division, to devise a SMME promotional strategy and to implement this strategy. Such relevant national departments include amongst others Trade & Industry; Labour, Minerals & Energy Affairs; Agriculture; Public Enterprises; Environmental Affairs & Tourism; Arts, Culture, Science & Technology; Public Works; Transport; Water Affairs & Forestry; etc.
There is, however, no comprehensive information readily available on what the various SMME
strategies of these departments comprise and if you are interested, you have to contact
each one individually. The task of communicating these strategies has apparently been
given to the Corporate Communications Division of each department.
The Business Bulletin as an entrepreneurial newspaper focusing on the SMME sector
countrywide, has approached these departments for advertorial input with the request to
say each what are they doing and planning for the SMME sector in SA. Such an input can of
course only be effective if it is substantial and done under the official corporate banner
of the department concerned. Hence our request that for the service -professional and
effective - the departments should be prepared to pay for space. Put otherwise: If you run
a viable taxi service, you can offer some free rides, but not all rides can be free.
Up to date it is only the Department of Trade & Industry, which have responded
positively to our request - published in our April 2001 edition. The rest: A continuous
deafening silence. Are the relevant departments in principle simply opposed to
communicating their SMME info in this way? Or do they not have time to ? Or do they not
have information readily available? Is the problem perhaps budget and, if so, why? Or are
they simply not able to respond ?
Be as it may, it is our submission that the greatest sufferers are the SMME's - they do
not get comprehensive info on what opportunities and benefits are available from the
departments. There has to be articulated, relevant and targeted communication.
On the other hand, The Business Bulletin has found the parastatals and big companies much
more forthcoming and accessible, as can be gleamed from recent editions.
The point that should be made is that there are key roleplayers in the development of the
SMME sector which should rise to the occasion if the SMME sector is to attain its
direly-needed objectives in South Africa. Amongst these roleplayers, the national
departments are supposed to be in the frontline, but they are evid
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